Amazing, but true – Web-based activity is not held by the young “digital native” generation alone. A 08 survey says that Era X (those born between 1965 and 1976) uses Internet banking significantly more than any other massive segment, with two thirds of Internet users in this age group savings online. งานธนาคาร
Gen X users have professed their desire for applications such as Facebook, to share, hook up and be part of a larger community.
This is certainly some irony in this, since online banking, as you may know it today, offers little interactivity. Unlike in a branch, where the comfort of two way discussion assists in the consummation of a variety of transactions, the one way street of e-banking has only managed to permit the more routine jobs, such as balance query, question, inquiry, interrogation or funds transfer.
It can not hard to put two and two along. A clear opportunity is out there for banks that can transform today’s passive Net banking offering into the one that provides a more common and interactive customer experience.
It is therefore essential that banks transform their online offering, such that it matches the new expectations of customers. Furthermore, Internet banking must voyage to popular online customer hangouts, rather than wait around for customers to come to it.
There are clear indications that the shift towards a “next generation” online banking environment had been set in movement. It is merely an concern of time before these trends become the usual.
Leveraging of Social Sites
Forward thinking banks are leveraging existing social systems on external sites to enhance their visibility among interested groups. They are also deploying social software technology on their own sites to interact the same communities in two way discussions. Thus, their Internet banking has believed a more pervasive personality – customers are interesting with the bank, along having its products and services even when they’re not actually transacting online.
Increased visibility apart, banks can gain tremendous customer perception from such unstructured, relaxed interactions. For example, an analysis on the doubtful financial future among a group of 18 to 25 year olds could be a signal to banks to offer permanent investment products to a segment that was recently not considered a goal. Going one step further, a positive buzz in regards to newly launched service can create valuable word-of-mouth advertising for the business.
Collaborating through Net 2. 0
The collaborative aspect of Web 2. 0 applications has empowered banks to draw customers inside their fold more than ever before. Classic methods such as target group discussions or market research experience the cons of high cost, limited scope and probability of introduce bias. Feedback varieties merely serve as a post-mortem. In contrast, Internet 2. 0 is able to bring a vast audience along right from the start, and continue to do this perpetually. Thus, an interested community of prospects and customers participate in co-creating companies services which can fulfil their expectations.
The pervasiveness of Web 2. 0 permits delivery of e-banking across multiple online locations and web-based gizmos such as Yahoo! Icons, Windows Live or the iPhone. This means lastest online banking customers will relish heightened access and convenience
A New York primarily based firm of analysts found that 15% of the 70 banks tracked by them had adopted World wide web 2. 0, a quantity of them having done so in the last 12 weeks.